The city of Busan aims to take a leading role in realizing the age of globalization through English broadcasting. To help achieve this goal, an English radio station has been established in Busan to offer tips on daily life and information about local culture to tourists from abroad and to Busan’s foreign population. The station also provides a good opportunity for Busan citizens to improve their English ability. Busan e-FM serves as a public broadcast station, and is based on a foundation of global broadcast, open broadcast, and instructive broadcast. Through our station, we will promote relations with other countries and help listeners to develop a proper understanding of Busan and of Korea as a whole. Busan e-FM will also contribute to the development of commerce, culture, art, tourism, and the advancement of Busan as a world-class city.