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KFMW-FM debuted in 1968 as a 'beautiful music' format as "FM 108". In the early 1980's, the station flipped to a Top 40 format and then in the early 1990's, flipped to a classic rock format and changed to "Rock 108". In the mid 90's Rock 108 leaned to an Alternative format and then in the late 90's began playing hard rock until officially taking the station to its current Active Rock format in March 2000.