PNC Radio has positioned itself to be the premiere media brand and online radio station for Hip Hop culture. PNC strives to bring its fans and listeners the latest news, undeniable content, exclusive music, and classic sounds. While recognizing and acknowledging Hip Hops past contributions, PNC maintains its sights on the future of Urban Digital Media and Online Radio. As a premiere digital media company, PNC prides itself in recognizing and appreciating the passion and hard work put forth by those that live and breathe this Hip Hop movement. Following in the footsteps of traditional radio, PNC Radio has enhanced the “Live Programming” model by bringing it forth to the masses via the Internet, who demand their media intake to keep up with the ever evolving digital era of the present.