Broadcasting from a warehouse in San Francisco, our high quality MP3 internet broadcasts reach around the world. Rusty Hodge, SomaFM's founder, had been experimenting with online radio since 1995. After helping other companies with their streaming media operations, he decided that no one was going to create the online radio station he wanted to listen to, so he did it himself. The station is going strong. We get over 5.8 million "listener hours" a month, which makes us one of the larger internet-only broadcasters. But we're not looking to increase our audience by playing more mainstream music. We look for music and formats that aren't available on commercial radio, or formats that are "not being done right" as Rusty puts it. We have always believed that there are plenty of people out there who would really get into the music we play once they discovered us.