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The Bay is the biggest radio station in North Lancashire and South Cumbria with more listeners than all other BBC and commercial stations in its area. The Bay reaches an amazing cumulative audience of 186,000 adults – that’s 65% of the adult population across towns like Barrow, Millom, Ulverston, Windermere, Ambleside, Kendal, Carnforth, Lancaster, Morecambe and all surrounding towns and villages!