WVMX (107.9 FM, "Mix 107.9") is a radio station broadcasting an Hot AC format. Licensed to the suburb of Westerville, Ohio, it serves the Columbus metropolitan area. It first began broadcasting in 1991 under the call sign WCEZ. The station is currently owned by Franklin Communications, Inc. WVMX was first assigned the WCEZ call sign on April 5, 1991 (as "Easy 108"). On April 11, 1997, the station changed the call sign to WLYS (as "Lite Rock 108"). WVMX previously broadcasted a Classic Hits format as "B-107.9" playing music from the 1960s, 1970s, and occasionally 1980s (as WODB). On February 2, 2009, the Classic Hits and BIG Hits format returned, at 104.3 FM in Richwood. On February 6, 2009, "Mix 107.9" changed call sign to WVMX with the WODB being reunited with the "BIG Hits" format on 104.3 FM.