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The NEW HOT 100.5 has ignited and captured a target audience of 25-49 year old females like never before. This multi-tasking, hip and trendy female audience thrives on the hit music of its youth. The new HOT 100.5 was created for (and inspired by) these enthusiastic listeners as well as a city whose spirit yearns for nothing but the best in hit music. Hot 100.5 is “90’s and more” hit music : a well-balanced blend of pop , rock , R & B and dance.