The FM Rainbow channel of All India Radio was launched at a time when radio listening was on the decline especially in big cities. Technological improvements in the field of sound recording tempted young music lovers to opt for other modes of listening to music. Hi–fi, stereo sound on digital electronic equipments became preferred and fashionable. FM transmission on radio effectively served this purpose by ensuring noise free high quality reception to its listeners.
The popular Vividh Bharati Service of All India Radio (AIR) was conceptualized to combat 'Radio Ceylon in 1957. Within no time it proved to be a popular channel of every household. Presents a mix of film music, skits, short plays & interactive programmes.
AIR FM Gold is a FM radio station in Delhi. It is run by the All India Radio, a government owned enterprise, a division of Prasar Bharati. In Delhi it was launched by the Minister of Information & Broadcasting on 1st September 2001 as an infotainment channel with one third of news and current affairs component and two third of entertaining programming. Relaunched on 12th November 2012 on a day which is observed as public service broadcasting day in India. It features Hindi songs from the golden era followed by news bulletin, live commentary & cultural programs. It operates on 100.1 MHz.
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