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It arose out of the perception that there was the need for an independent vibrant broadcast media facility to assist in the holistic development of Anguilla, and by extension the Caribbean region and the wider world. The station is very much people centered, and in addition to providing relevant and important information and choice music, UBR shares in its listeners' moments of joy and celebration, and grief and despair. UBR stands in the vanguard of constructive discourse, debate and discussion affecting its host island, the Caribbean and beyond.